BRAND IDENTITIES

What makes a brand identity good?

A brand logo should be instantly recognizable:  simple, unique, appropriate and memorable. It should carry a distinctive quality specific to your business aesthetic. SJDesign has produced multiple brand identities over the past 20 years, as well as subsequently related collateral print and digital campaign materials. Here are a few brands that have withstood the test of time and become iconic within these client industries.

creating powerful brand stories